Made to stick : why some ideas survive and others die
(Book)
Author
Contributors
Published
New York : Random House, c2007.
Format
Book
Edition
1st ed.
ISBN
9781400064281 (hc)
Physical Desc
291 pages ; 22 cm.
Status
Adult Nonfiction
302 HEA
1 available
302 HEA
1 available
Copies
| Location | Call Number | Status |
|---|---|---|
| Adult Nonfiction | 302 HEA | On Shelf |
Description
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More Details
Published
New York : Random House, c2007.
Edition
1st ed.
Language
English
ISBN
9781400064281 (hc)
Notes
Bibliography
Includes bibliographical references (p. [259]-276) and index.
Description
Introduces six key principles that help make messages memorable--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each of these factors into the creative thought process.
Citations
APA Citation, 7th Edition (style guide)
Heath, C., & Heath, D. (2007). Made to stick: why some ideas survive and others die . Random House.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Heath, Chip and Dan Heath. 2007. Made to Stick: Why Some Ideas Survive and Others Die. Random House.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Heath, Chip and Dan Heath. Made to Stick: Why Some Ideas Survive and Others Die Random House, 2007.
MLA Citation, 9th Edition (style guide)Heath, Chip., and Dan Heath. Made to Stick: Why Some Ideas Survive and Others Die Random House, 2007.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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